Valens: Latin. Strong, Powerful, Healthy, Effective.

 Our mission is to help all of our clients live a stronger, healthier life; no matter your age or gender. We teach our clients how to eat and train in a way sustainable to the busy lives we all live. As your coach, we are there to help you become the best version of yourself and create the life you desire. 

Valens Strength was founded in San Diego, California in 2017 by Coaches Nicole Rutherford and Jason Varnum. In early 2020, they adapted to current times and switched their physical gym locations to online based training and coaching. 

Have a coach who is just as determined to help you reach your goals as you are.

Valens Strength Online Coaching provides coaching, programming and nutrition advisement.

Train online with coaches and other VSOC members who are there to support and encourage you.

I couldn’t be happier with the results and am regretting that I did not reach out for coaching sooner.

I have been training with Nicole 1 month online where I upload videos of my sets for her feedback via the TrueCoach application. I couldn’t be happier with the results and am regretting that I did not reach out for coaching sooner. Her enthusiasm for training, attention to detail, and clear communication have enabled me to dramatically improve my strength and overall health as I advance through the linear progression program.

Ryan P.

Nicole and Jason are excellent coaches.

Nicole and Jason are excellent coaches. Within a few sessions Nicole had corrected very minor form issues to alleviate some of the pain I had been having in my knee/elbow. I would recommend Valens to anyone looking to improve their skills, strength, and wants a welcoming no judgement environment.

Sean P.

She was extremely patient, attentive and knowledgeable.  She far exceeded my expectations.

I completed a basic barbell class under the watchful eye of the co-owner, Nicole.  She was extremely patient, attentive and knowledgeable.  She far exceeded my expectations and even gave me detailed notes and video of our training session together.  I would highly recommend Valens regardless of your level of training and experience.

Chris C.

My confidence in my form has gone up and I feel way more in control of the barbell

Nicole and Jason are great trainers and passionate about coaching.  They will help you get strong!  In the time I’ve been training with Jason,  my confidence in my form has gone up and I feel way more in control of the barbell.  I’ve also have consistently added weight to the bar every week.

James H.

Their program really works and in just a mater of days I felt different

I really have to hand it to Jason and Nicole who are meticulous about getting your form right before allowing you to advance.  Their program really works and in just a mater of days I felt different.  Not just physically but mentally. I cannot fully explain it but this has been an awesome experience that when my trial was over I signed up.

Vik G.

I highly recommend Valens Strength for anyone (of ANY age and experience)

I highly recommend Valens Strength and Conditioning for anyone (of ANY age and experience) that wants to build strength and confidence in a predictable, structured way, with coaches that are positive, welcoming, and engaged with every client that walks through the door.

Shelly K.

Go ahead and give Valens a try now. You won’t regret it.

I have been here about 6 weeks now after mulling getting started for months. Jason and Nicole are awesome and will work with you to get you to wherever you want to be on the fitness journey. If you have been considering joining for a while, go ahead and give Valens a try now. You won’t regret it.

P. G.

I wish I discovered Valens and Starting Strength years ago

I come from a family of people with back pain. Nicole and Jason have helped me get my back so much stronger than anyone in my family. I cannot imagine what my back would be like if I never joined Valens.

Jason S.

A fantastic place to crush your goals-no matter your age or gender

Their constant feedback and knowledge have helped me consistently improve and feel confident in my training-they never let me compromise my form on any lift, no matter how heavy or light the weight.

Gabi S.

Don’t let the thought of strength training intimidate you

Like all great coaches, they have the confidence in your abilities even when you may not have it yourself. The acquisition of strength and the Valens approach is perfect for the old, young, firm, infirm, female, male, etc. and the team works with you in attaining your goals.  The atmosphere is incredibly welcoming and supportive.

Colin G.